The new CEO of Best Buy, Brad Anderson, is a brilliant strategist.He's got a sharp eye for the key moments in the
evolution of his company.
He said, "Instead of selling what we wanted to sell, we sold what people wanted us to sell, and then figured out how to make money doing it.
Every time we talked to our customers, they wanted to follow the path that turned out to be the hardest possible path we could follow. And everytime, that path
was the right path."
Best Buy opted to follow a harder path, one that led to a remarkable experience for the customer. At first, this looked like a longer, slower way to make their
business grow, but in retrospect, it was a lot faster (and a lot cheaper) than running a bunch of boring ads and staying just where they were.